Case Studies
Strategy breakdowns from real portfolio work
Each case study explains the challenge, the strategic approach, and the transferable lessons — drawn from live sites you can visit yourself. Performance metrics are shown only when verified.
Local Home Services
Local Service Market Positioning
A local gutter company in a market where every competitor claims the same things: quality work, fair prices, free estimates. With identical claims everywhere, homeowners default to whoever appears first or costs least.
Read the breakdown
Premium Home Services
Copper Gutter Premium Positioning
Copper gutters cost multiples of aluminum. Presented alongside standard services, they get price-compared into oblivion. The premium buyer exists — but generic gutter marketing never reaches them.
Read the breakdown
Contractor Supply / E-commerce
Gutter Supply E-commerce SEO
A supply business serving two very different customers — local contractors who pick up, and national buyers who ship — with a product catalog that must make sense to both, and to search engines.
Read the breakdown
Hyperlocal Home Services
Hyperlocal West Linn Gutters
Winning a specific premium suburb where homeowners expect service marketing that matches their neighborhood — and where lazy "city name swap" doorway pages are both ineffective and against Google’s policies.
Read the breakdown
Local Service Launch
Spokane Family Service SEO
Launching a new family-owned service business with zero reviews, zero history, and established competitors — without faking any of the proof it does not yet have.
Read the breakdown
Artisan E-commerce
Artisan E-commerce Brand Positioning
Handmade products drowning in marketplace commodity listings, where the story, materials, and craft that justify artisan pricing are invisible.
Read the breakdownSocial / Local Integration
Social-Connected Local Marketing
Local businesses treat social media and SEO as separate chores — random posts with no connection to search positioning, proof, or the Google Business Profile.
Read the breakdownYour market has a gap. We find it.
Every case study started the same way: diagnosis before deliverables. Start yours with a Growth Diagnostic.
No guaranteed rankings or revenue — just honest strategy, real execution, and realistic timelines.